Chair: Linda K. Fuller (Worcester State University, USA) Presentations: Jordan Stalker (University of Wisconsin-Madison): Pro Kabaddi: When Child’s Play Goes to Market Olan Scott (University of Canberra), Jerry Watkins (University of Canberra) & Ann Pegoraro (Laurentian University, Canada): Bottom-up framing: Understanding social media fan interaction around international rugby union Marta Fialová, Veronika Macková & Alice NĢmcová Tejkalová (Charles University in Prague): ''Yes, I am a racist! So what?'' Incompetence of the hegemonic Czech sports media discourse to reflect racism amongst Czech football fans Matthew Wysocki (Flagler College, USA): #IAmCHIKARA: Fandom in the Social Media Era for CHIKARA Pro Wrestling