Chair: Peter Lunt
Presentations:
Suzanne de Cheveigne (Centre National de la Recherche Scientifique (CNRS), France): Eliseo Veron in France 1970-1995
Iris Jennes, Jo Pierson & Wendy van der Broek (iMinds-SMIT, Vrije Universiteit Brussel, Belgium): From eyeballs to click-through: the television audience from an institutional theory perspective
Asta Zelenkauskaite (Drexel University, USA): Strategic audience behaviors through interpersonal social media
David Mathieu (Roskilde University, Denmark): Au- dience agency of campaigns on Facebook